This is an illustrated story on finding which target group is the hardest to make enthousiastic about sustainable housing in existing cities?
Martine Verhoeven and I discussed the task of making housing more sustainable into the city after a debate with colleagues. We all thought that developers and real estate field were the most difficult actors to convince but we found out that the user is the most critical actor.
We present in this booklet the context, the targets, the different actors, the problematics and discussed then the user in front of the sustainable housing task. We give strategies and a few tools for activating the transition.