Mon 24 September 2012, by Noémie BACK

AGFA’s sustainable business innovation book

Having worked for a while at Futureproofed, we made, Serge de Gheldere and I, an inspiring 20-pages book for AGFA-Graphics (context of DRUPA edition 2012, the annual international fair for the printing industry) about sustainable business innovation.

The challenge

Writing an easy to comprehend text that carries the reader from a general perspective to runway actions, through which the reader will learn the necessity of redefining business in the 21st century.

The trajectory

  • Content. Every topic revolves around an engaged client or a company that successfully managed the sustainability shift. From hyperlocalization over blue oceans to ecosystems services destruction.
  • Form. Along the way, we worked closely with Agfa’s graphic design and external manager’s team.


Results & Resolutions

The text resulted in a high craft book from Rudy van Hoey with attractive and surprising images, inspirational cases and the story of sustainable vision – moving sustainable business innovation towards runway actions.


And what can you learn for your benefit? To get the drive to activate yourself even more in this new economy!