Having worked for a while at Futureproofed, we made, Serge de Gheldere and I, an inspiring 20-pages book for AGFA-Graphics (context of DRUPA edition 2012, the annual international fair for the printing industry) about sustainable business innovation.
Writing an easy to comprehend text that carries the reader from a general perspective to runway actions, through which the reader will learn the necessity of redefining business in the 21st century.
- Content. Every topic revolves around an engaged client or a company that successfully managed the sustainability shift. From hyperlocalization over blue oceans to ecosystems services destruction.
- Form. Along the way, we worked closely with Agfa’s graphic design and external manager’s team.
Results & Resolutions
The text resulted in a high craft book from Rudy van Hoey with attractive and surprising images, inspirational cases and the story of sustainable vision – moving sustainable business innovation towards runway actions.
And what can you learn for your benefit? To get the drive to activate yourself even more in this new economy!